What is a Mental Skills Coach anyway?

Performance Coach, Performance Enhancement Coach, Sports Psychologist, Sports Counselor, Mental Performance Coach.
I want to make athletes better by getting them out of their heads. I want them to be able to focus, relax as needed, push through mental boundaries, deal with pain, learn self-control, and I'm sure there's more that I can't think of right now.
I’m sure there are many more names for what it is I do. Heck, I haven’t found one that provides the most accurate description and also makes sense to everyone around me.